Color is always one of the most important elements of my projects - especially something like our Beanie collection.
As fun as picking colors can be, it can also be a bit tedious. We have to make sure that every color is versatile and can be worn with anything and by anyone, and we always want the colors in a set to complement each other as a collection.
Our process involves a lot of ordering samples, waiting, getting approvals, making adjustments, and waiting once again. It takes a while to get to the final set you see today in our store.
But it’s pretty obvious why we’ve picked the ones you see in the store today… they’re versatile and were our top picks, not much more to say there. So here’s some insight on why we didn’t choose to go into production with 4 other colors that we chose in our sampling process.