As a guy who gets flannels from lots of different big brands (White Tail, Dixxon, etc.), I can 100% say this flannel is a winner-winner-chicken-dinner. Thick but not too heavy, great overall quality, and attention to detail. Love the pockets, love the neck and cuff lining Just overall a VERY well-made and high-quality flannel. Kind of a coat, kind of a flannel, kind of awesome!

Ordered a while ago for the Lime Day(?) event where the mystery flannels were on sale. Good deal, enough where I think the regular price is worth it.
Perhaps my standards are somewhat low, but the only sort of fraying or unravelling occurred after wash, where some seams have bits of string sticking out now, but I have never not had this occur in my life. Otherwise, this is very comfortable (now that it's cool enough for me to end up wearing it) and I didn't realize it had two lower pockets as well as the two breast-pockets!

Will be excited to go full dad-mode when the time comes.

I bought two of these pack during lime day, just got around to wearing one now that the weather is cooling off (Midwest) and they fit and look better than expected the quality is outstanding and the pockets are more useful than you'd think they can hold a zfold 4 securely. Will be buying the other colors soon.

The shirts are great quality, and an instant wardrobe staple. Shipped to the UK, you would be hard pressed to get like shirts at the price, especially with the mystery discount. Something feels more authentic about having your flannel shipped to you from Canada too.
I have ordered before and went a size too big, think typical EU/UK sizing conventions aren't quite as generous as a note to any other buyers from over the pond... Or you could read the size guide first... Which I didn't.

I got the grayscale one. It is very comfortable and looks great!